Campbell Soup Company (NYSE: CPB), the world’s largest maker and marketer of soup, has selected Talk City, Inc. (Nasdaq: TCTY), a leading provider of online marketing services, to implement a community management program designed to increase visitor attraction and site retention on the Campbell’s web site: www.campbellsoup.com.
Talk City will work with Campbell to build a Recipe Exchange feature into their web site that enables consumers to share recipes and new ideas for cooking with Campbell’s Soups. This custom, interactive capability will create increased involvement in the “Campbell’s” brand by promoting consumer participation in site content and encouraging active communication among site visitors.
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“For more than 130 years, Campbell has focused on building strong relationships with our customers, and we’re extending that tradition online,” said Nora Schultz, Global Manager – Interactive Marketing of the Campbell Soup Company. “Through the Recipe Exchange, Talk City helps us give our customers real, valuable reasons to visit our web site. This effort should help us deepen our relationship with consumers while spreading the word about our great soups.”
“Campbell’s Soup is one of the great experience brands of the century, and we’re delighted that they’ve chosen our solution to help bring that reputation online,” said Peter Friedman, chairman and CEO of Talk City. “We believe strongly that community management can increase this presence for new audiences, while continuing to add depth and personalization to the existing relationships they value so highly.”
About Talk City
Talk City is an online marketing services company providing live events, integrated community solutions and market research to businesses in a number of industries. Talk City’s services help marketers to extend brand equity through the Internet and establish high value e-relationships with their customers. Partners include Alta Vista, Compaq Computer, Cox Interactive Media, Freedom Communications, The Hearst Corporation, Lifetime Television, The National Broadcasting Company, Microsoft’s MSN and Microsoft’s WebTV Network, and Sony Music
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By GlobalDataAbout Campbell Soup Company
Campbell Soup Company is the world’s largest maker and marketer of soup. The Company’s soups are sold under the “Campbell’s” brand globally, as well as “Erasco” in Germany, “Liebig” in France, and “Habitant” in Canada. Among its other strong food brands are “Pepperidge Farm” cookies and crackers, “Swanson” broths, “V8” and “V8 Splash” juices, “Pace” Mexican sauces, “Prego” pasta sauces, “Homepride” sauces in the United Kingdom, “Arnott’s” biscuits in Australia, and “Godiva” chocolates around the world. For more information on the Company, visit Campbell’s website on the Internet at www.Campbellsoup.com.
“Safe Harbor” Statement Under The Private Securities Litigation Reform
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Forward-looking information contained herein concerns the Company’s future prospects and other forecasts and statements of expectations. Actual results may differ materially from those expressed in the forward looking statements made by the Company as a result of, among other things, the Company’s ability to increase the number of business services clients, expand its business services offerings and effectively implement these services, increase advertising and sponsorship revenues, improve or maintain audience or traffic measurement metrics, maintain differentiation from other online community providers, maintain or improve the number or quality of network partners and customers, attract and retain personnel (including engineers), compete successfully in the marketplace, as well as other risk factors described in the Company’s latest 10K filed with the SEC.
