The American Institute for Cancer Research (AICR) says growing food portions are contributing to obesity in the United States.

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While it says individuals bear the ultimate responsibility for what they eat, the AICR has chided food manufacturers and the restaurant industry for distorting what constitutes an appropriate meal size.


It noted portions have increased significantly, citing as an example the quadrupling of a single order of chips from their 1955 size.


AICR research found 30% of people surveyed base the amount they consume on how much they are served and concludes that bigger portions encourage overeating by as much as 56% over usual habits in men and 31% in women.

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Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

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