Children are hugely influenced by their parents, and this influence is of paramount importance to child health. A new study carried out by Dr Jennifer Bass of the Albert Einstein College of Medicine in New York revealed on Tuesday that parents of half the obese children who took part failed to recognise their child’s obesity. Almost 75% were unconcerned by their offspring’s weight.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Bass’ study looked at 260 families who came with their children, aged three to ten, to an inner-city clinic. When questioned on their attitude to their child’s health, half of the parents failed to classify their children as obese. The study indicated that only a small minority of parents had been told by their family doctor or other medical authority that their child’s weight put them in the obese category.


Health authorities around the world are working to educate parents on how they can improve their child’s health by helping them stay slim. Much of the problem stems from the trend that obese children very often have obese parents.


The matter needs to be dealt with sensitively while still conveying a sense of urgency – no easy task. A couple of years ago The American Heart Association was slammed for running a Public Service Announcement on childhood obesity which critics said equated being overweight with being disgusting.


just-food.com has published a story on a similar study carried out by the University of Chicago. To read it click here.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact