News of the imminent release of chocolate flavoured oven chips under the Ore Ida Funky Fries brand name has angered many US nutritionists; who have slammed US food giant Heinz for making an unhealthy snack increasingly irresistible to children.
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Heinz says that the purple-packaged “Cocoa Crispers”, which will reach US supermarket shelves by May, were designed after extensive market research. They will be marketed “for kids with a sweet tooth” and accompanied by four other flavour varieties of Funky Fries, including the brightly blue coloured “Kool Blue” chip.
Dr Barbara Rolls, a nutritionist at Pennsylvania State University, insisted however that the creation is equal to offering children the chance to commit “nutritional suicide”.
She told the Daily Telegraph: “Kids don’t know about nutrition, so to design food solely to satisfy what they like to eat is nutritional suicide.
“We’re already in the middle of an epidemic of childhood obesity. I think it’s time the food industry had some accountability.”
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By GlobalDataTo read more about the launch of these chips, click here.
