Sales in the US cookie industry grew 10% in the last five years, bringing the total amount spent on cookies in the US up to about US$6.2bn.
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Furthermore, modern Americans aren’t just eating more cookies, they are increasingly turning to rich gourmet cookies to satisfy their need for a treat, according to The US Cookies Market, a newly published Packaged Facts report.
In 1996, more than a quarter of new products in the cookie market made low-fat or no-fat claims on their packaging, while projections for 2002 put the percentage of new cookie products that will have reduced amounts of fat at only about 9%.
Consensus among industry leaders seems to be that consumers have realised the flavour limitations of cookies without fat and have accepted the cookie as the indulgence that it is. While non-fat may be on its way out the door, demand for sugar-free products seems to be on the rise, possibly due to the improved quality of non-sugar sweeteners in recent years.
“Cookies often appeal to adult consumers who are looking for small indulgences in their fast-paced lives,” said Don Montuori, acquisition editor for Packaged Facts: “As we see stress levels among the general population rise, consumers have increasingly been purchasing premium and gourmet cookies.
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By GlobalData“In the face of this new indulgence trend, the non-fat product developments of the ’90’s seem to be losing steam.”
