CoolBrands International has announced that it has been appointed by Universal Studios Florida to be the exclusive supplier of soft-serve ice cream and frozen yoghurt to Universal Studios Movie Theme Park in Orlando, Florida.
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Universal Studios Florida has agreed to carry Eskimo Pie soft ice cream as its exclusive soft-serve product for at least three years. CoolBrands will provide the theme park with Eskimo Pie branded point of sale materials and soft-serve equipment to merchandise Eskimo Pie soft ice cream to visitors at the popular vacation destination.