South Carolina convenience store chain Corner Pantry will be implementing GraphiCard loyalty card technology and CRM system this September throughout its 30-unit strong network.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
David Tucker, president of Corner Pantry, said that he had been investigating the introduction of a loyalty programme for over six months.
“Our main goal is differentiation,” he explained. “We will be the first oil marketer in our area to implement a major loyalty initiative that is not discount-based. The strength in this type of initiative is that we’ll be building a strong, committed customer base; this will also protect us against future competitors entering the market.”
Tucker indicated that Corner Pantry chose Visible Results’ GraphiCard platform for a number of reasons, among them the appeal of the card medium and the flexibility to tailor the programme to individual stores.
“The ability for us to really understand and communicate to our customers as individuals was another a big factor in our decision,” he noted. “Visible Results allows us to do this easily.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
