USA: Demand for Kosher-Certified Products Growing

While Kosher laws have been observed for more than 3,000 years for religious reasons, many people now follow Kosher diets for health reasons.Under Kosher law, food must be prepared on equipment in an environment deemed fit for Kosher service and use. To obtain Kosher certification, food companies must enlist rabbinical organizations to oversee their production and grant certification. Consumers often prefer Kosher-certified products because of their rigorous review process.As people place greater emphasis on their health, Kosher-certified nutritional supplements are becoming increasingly popular among Jewish and non-Jewish groups, including vegetarians and those who are lactose intolerant. Research from Integrated Marketing Communications indicates that an estimated 10 million consumers spent $5 billion on Kosher products in 1999, and Kosher food sales have been increasing at an annual rate of 12 to 15 percent since 1984. Meanwhile, Roper Starch research indicates that 80 percent of people today believe vitamins help improve health.Those interested in Kosher products and desiring the convenience of a once-daily multivitamin/multimineral supplement now have a clear choice. Nutrilite® Daily Free provides 100 percent or better of the recommended daily intake for 13 essential vitamins and seven essential minerals -- plus the added benefits of Nutrilite's watercress concentrate, which provides important natural plant-based phytonutrients. In addition, it is free of iron, wheat, gluten, yeast, sugar, alfalfa, artificial flavors, colors and preservatives, which appeals to those wishing to avoid these ingredients due to medical or personal reasons. All of this, and Nutrilite Daily Free is certified Kosher.Information about Nutrilite Daily Free and other nutritional supplements can be found at