In light of American Diabetes Association (ADA) estimates that 6 million US consumers have diabetes and not know it, a new campaign has been launched to heighten awareness of the disease amongst Latino Americans.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Association is releasing the Spanish version of its “Mr. Food’s Quick & Easy Diabetic Cooking”. TV personality Mr Food, Art Ginsburg, has a daily 90-second news insert on CBS/King World to demonstrate quick and easy meal solutions. He is working with Miss America 1999, Nicole Johnson, who is diabetic.


Currently, over 17 million Americans live with diabetes and another 2,200 are diagnosed every day. The disease is the fifth leading cause of death in the US, and it is a major contributor to blindness, kidney disease and heart disease.


ADA said that Hispanics have twice the risk of contracting type 2 diabetes than those in the general non-Hispanic population, and spreading awareness to such high-risk groups is vital. According to the ADA, about 26% of Puerto Ricans, 24% of Mexican Americans and 16% of Cuban Americans, aged 45-74 and living in the US, have diabetes.


“Understanding who is at greatest risk, diagnosing the problem early, and making changes to your diet can make all the difference between controlling the disease and having it control you,” says Francine Kaufman, MD, ADA president.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact