Dreyer’s Grand Ice Cream has launched three ice cream flavours branded with Cartoon Network and Warner Bros. cartoon characters, with the aim of capitalising on sales through two films due to be released this summer, starring The Powerpuff Girls and Scooby-Doo.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Powerpuff Mint Chip Ice Cream, Peanut Butter Bones Ice Cream and Scooby-Doo Cookie Dough Light Ice Cream are available nationwide from mid-May through the end of August 2002.


Dreyer’s has also launched a “Dig In to Win” game inside all three products, in which consumers can win a behind-the-scenes tour of Warner Bros. Studios or promotional material.


Suzanne Saltzman, associate marketing manager, commented: “We are delighted to offer ice cream fans our Scooby-Doo flavours for the third year, the upcoming movie debut provides a perfect tie-in with our ‘top dog’ flavours.


“And we were thrilled to create a great new ice cream to tie in with ‘The Powerpuff Girls Movie’ by using Dreyer’s mint chip ice cream, and giving it a twist by adding chocolaty shaped Powerpuff Girls.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now