US ice cream maker Dreyer’s Grand Ice Cream has launched a new bite sized ice cream called Dreyer’s Dibs, with the slogan, ‘The next little thing in ice cream.’
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Dibs snacks are the perfect bite-sized ice cream, Dreyers said. With no scoop or spoon required, this munchable, frozen delight will forever change the way ice cream is enjoyed.
“We’re creating the next trend in ice cream snacking,” says Suzanne Saltzman, marketing manager for Dreyer’s Dibs snacks. “We know today’s mom craves convenience, less-mess, and portability. Dibs bites couple the convenience of portable snacks with the delight only ice cream offers, appealing to both kids and adults.”
Dibs ice cream treats are available in five Dreyer’s flavours; vanilla ice cream with Chocolate and Nestle drumstick cone coating, chocolate ice cream with chocolate coating, mint ice cream with chocolate coating, vanilla ice cream with chocolate coating, vanilla ice cream with chocolate and Nestle crunch candy coating.
The fire-engine red packaging greets consumers in the frozen snack aisle and features a removable, closeable lid — perfect for grabbing one, two or a handful.
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By GlobalDataThe family-size carton has 60 pieces and is available nationally in all five flavours at supermarkets for $3.99. The single-serve container holds 26 pieces and fits in a car cup holder. These on-the-go single-serve Dibs snacks come in Nestle Crunch and vanilla flavours and are now available in convenience stores nationally for $1.75.
