The many misconceptions that Americans have about agriculture could have serious consequences for US agriculture, according to the American Farm Bureau.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A lack of educational information for environmental educators and the public results in agricultural illiteracy, so many Americans still believe that chocolate milk comes from brown cows, brown eggs are nutritionally superior to white ones, and that all cows with horns are bulls.


The Educating about Agriculture programme is developing a curriculum project to correct those ideas, and address more complex questions as well: Can the world support more vegetarians than meat eaters? What roles do food shortages and world population play in world hunger?


The American Farm Bureau hopes to supply the national dialogue with research-based knowledge through a series of industry events along with supplying educators with new materials to address the problem.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact