New Jersey-based Reckitt Benckiser Inc, the producer of the best-selling mustard in the US, French’s® mustard, has launched a new easy squeeze bottle that has a “flip tip” cap designed to facilitate easy dispensing.
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The company claims that the lid “draws the unused mustard back into the bottle so there’s no more crusty cap mess”.
French’s® mustard also has a brand new label, prominently displaying the French’s® flag in a more recognisable and bolder way. Each flavour label also has a different image that clearly defines the flavour profile.
In 1974, the company was the first to launch a “barrel squeeze” bottle in the mustard category.
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