Frozen food consumers can feel as confident about the products’ taste, safety and nutrition as they feel relieved by their convenience, American Frozen Food Institute president and CEO Leslie G. Sarasin will tell the Washington Club on 29 March.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Sarasin plans to draw from scientific research and successes of AFFI’s government affairs and public relations programmes to make the case that frozen foods are “guilt-killers” for people whose lifestyles demand convenience but worry about sacrificing other essential food characteristics.


“I look forward to bringing to the women of the Washington Club a message that is accepted increasingly by chefs, nutritionists, the media, government and scientists: today’s frozen foods are worth a fresh look,” Sarasin said.


“We are finding that justified belief in frozen foods leads to tremendous relief for those putting food on the table, whether at home or in restaurants and foodservice,” Sarasin said.  “The frozen food category has come a long way through innovation, to the point that it can take a great deal of guilt out of people’s eating decisions.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now