Minneapolis-based General Mills has partnered with citrus marketing cooperative Sunkist to develop a new line of Sunkist Fruit Snacks.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Available in three flavours, Mixed Fruit, Orange Lemon Lime and Strawberry, the Sunkist Fruit Snacks are made with real fruit juice and provides 100% of the daily recommended value of vitamin C.


Annie Zipfel, marketing manager for Sunkist Fruit Snacks at General Mills, said: “Knowing that at least one-fourth of all fruit snacks are eaten by people older than 13, we’re thrilled to bring an all-family fruit snack to consumers.”


Mario Kahn, director of Trademark Licensing for Sunkist, added: “Sunkist Fruit Snacks are an exciting new way for us to bring the Sunkist brand to families across the US.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now