Gourmet’s Choice Coffee Co., Inc. (OTC Bulletin Board: GMCH) announced yesterday that its subsidiary, Gourmets Coffee.com, Inc. has unveiled its State of The Art E-Commerce site (http://www.gourmetscoffee.com), allowing customers to purchase its wide variety of coffee products over a secure website. Gourmetscoffee.com will have many exciting features including; sample packs, coffee recipes, brewing and roasting tips, custom blends and a soon to be announced Coffee Club. The Coffee Club will allow customers to purchase coffee at regular intervals at discounted prices where coffee is delivered at your door every month.

James Tilton, President of GMCH stated, “Starting today, customers no longer have to rely on using our toll-free ordering line 866-221-BEAN (2326). Now in addition to our toll-free number, they can utilize our easy to navigate site to purchase any number of different premium coffee products from around the world. After viewing competitors sites and extensively testing our site, we feel that we are now ready to market our products in a more aggressive nature. It was important for us to be sure that our infrastructure was capable of handling any influx of orders. It is also important for investors to realize that we are not sitting idly by and that we are doing everything possible to ensure this company reaches the next level.”

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Gourmet’s Choice Coffee Co., Inc., is a United States Holding Company whose strategy is the acquisition of both domestic and international beverage companies that complement its existing business, distribution and product lines.

For further information on GMCH, contact Investor Relations, Toll-Free at 1-877-667-9377 or visit http://www.gourmetschoice.com

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including, without limitation, the ability of Gourmet’s Choice Coffee Co., Inc. to accomplish its stated plan of business. Gourmet’s Choice Coffee Co., Inc. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions would be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Gourmet’s Choice Coffee Co., Inc. or any other person that the objectives and plans of Gourmet’s Choice Coffee Co., Inc. will be achieved.

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