Florida’s department of agriculture will help local growers market a new low-carb potato, which will be in stores early next year.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Originally developed for better taste and shelf life, the new spud is nearly one-third lower in carbohydrates than regular Russets, and retains potassium, vitamin C and fibre after cooking.
Six producers will grow the naturally cross-pollinated potato, and the department of agriculture will coordinate a marketing and consumer awareness campaign beginning in early 2005. With so many consumers reducing or eliminating potatoes in their diets, the new potato is a boon for Florida’s industry, whose acreage has declined, yet continues to generate US$120m in yearly revenue.
