US food giant H J Heinz is to become the latest company to take advantage of the popularity of the low-carbohydrate Atkins Diet, with the launch of a low-carb version of its popular Ketchup tomato sauce.
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Heinz is meeting with analysts today [Friday] to announce the introduction of its One Carb Ketchup, reported the Associated Press.
One Carb Ketchup, which is expected to be available by spring, contains one gram of carbohydrate per tablespoon, 75% less than in the regular version of the sauce.
Heinz says it does not see the popularity of the diet as a trend.
“What attracted our attention is that it’s more mainstream,” Justin Lambeth, general manager of ketchup for Heinz, was quoted by AP as saying. “Initially, it was just Atkins, but now a lot of folks, whether they’re on Atkins or not, are just watching carbohydrates. It’s close to a third of the population.”
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