US confectionery giant Hershey Foods has announced the retirement of Frank Cerminara, senior vice president and chief financial officer, effective 31 December.

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Succeeding Cerminara will be David West, currently senior vice president and chief customer officer. West, who joined Hershey Foods in May 2001, begins his new role as CFO on 1 January 2005. Cerminara will work with West during 2005 to ensure an orderly transition.


Christopher Baldwin has been named senior vice president, global chief customer officer, effective 25 October 2004. Baldwin joins Hershey from Kraft Foods, where he was national vice president, field sales and logistics.

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