Confectionary giant Hershey Foods Corporation has named Michele Buck as senior vice president of the corporation and president of its recently formed US Snacks group.
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Buck will report to Richard H. Lenny, chairman, president and CEO. “Michele is an excellent addition to the Hershey executive team,” said Lenny. “Her extensive experience across multiple snack categories and her strong track record will enable us to quickly and successfully execute our snack market strategy as we extend our reach into this growing market.”
Buck joins Hershey from Kraft Foods, where she was senior vice president and general manager, Kraft Confections.
“I’m excited by the opportunity to join Hershey,” said Buck. “Hershey’s brands and innovative products have generated excitement in the snack market. I have great respect for the company and its culture and look forward to working with the executive team and the Snacks business group to grow this business.”
Buck will join Hershey in mid-April. Hershey announced the creation of the new US Snacks business group, along with a US Confectionery business group, earlier this year.
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By GlobalData
