US food company Hormel Foods has filed a legal challenge with the US Patent and Trademark Office in a bid to prevent Seattle software firm Spam Arrest from using the Spam name that Hormel has used for decades on its canned meat.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Around six months ago Spam Arrest filed papers to trademark its corporate name. Hormel warned the company to drop its use of Spam, which Hormel has trademark protected. Spam Arrest refused to drop the name, reported the Associated Press.
Spam Arrest’s chief executive, Brian Cartmell, argues that most people, when asked what spam is, would describe junk e-mail, rather than the luncheon meat. Cartmell says the company’s use of the word spam has nothing to do with Hormel’s product.
Hormell, however, argues that it has carefully protected and invested in the brand name, and that the use of the name by other companies could harm its business.
So far no date has been set for the case, which will be heard by the Trademark Trial and Appeals Court in Washington, D.C.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
