iTradeNetwork (ITN), has announced the release of the new Promotion Management Module.

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In response to customer inputs, this product was developed to automate the entire promotion management process for buyers and sellers of value added products.


This customizable solution allows buyers and sellers to collaborate on all aspects of the promotion process, from ad forecasting, planning, confirmation, and adjustment, to order generation and fulfillment. The Promotion Management Module also allows customers to link their promotion plans with production planning requirements, revenue forecasts, internal ad management and back office systems. This single point of ad/promotion management, forecasting, demand management, and procurement reduces the total cost of doing business through process improvement and greater reconciliation efficiency.


Rob Bonavito, CEO of iTradeNetwork, commented: “The Promotion Management Module is an innovative solution that was developed in conjunction with our key customers. It is leading edge in terms of allowing our customers to initiate, develop and refine forecasted and in-process promotions. The Promotion Management Module is a unique combination of advertising planning, confirmation, and workflow management.


“It allows customers to recognize the effect of ads and promotions on the bottom line immediately. This module enables the collaboration between suppliers and brokers or retailers, further automating the total supply chain. We are proud to be the first to provide this tool for the perishable industry that is a direct compliment of iTN’s other product offerings. We believe it’s truly a leading edge tool that will improve workflow efficiencies.”

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