Cereal and snack company Kellogg has introduced new Gripz snacks – ’mighty tiny’ versions of two favourite snacks including Cheez-It baked snack crackers and Chips Deluxe chocolate chip cookies.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Designed for on-the-go Tweens (children ages 8-11), Gripz come in portable “Rip ‘n Tip” tubes that allow for an enjoyable snack experience anywhere kids choose, the company said.


Tweens simply have to ‘rip’ the packaging and ‘tip’ the tube for a great- tasting snack. Each box of Gripz contains nine easy-to-open snack packs, making them perfect for backpacks, lunch boxes and purses. Gripz’ unique “Rip ‘n Tip” packaging is not only entertaining, but also provides a tasty and portion-controlled snack option.


“Tweens look for unique snack options that can travel with them throughout their busy day,” said Jenny Enochson, senior director of marketing communications. “Gripz provide kids with the freedom to have a great-tasting, convenient snack anytime, anywhere.”


Gripz are lower in calories making them a ‘better-for-you’ snack alternative that parents can feel good about. Gripz Cheez-It snacks contain 120 calories, while Gripz Chips Deluxe contain 130 calories.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Gripz are currently available in grocery stores and retail locations nationwide and have a suggested retail price of $3.49 for an 8.1-ounce box containing nine individual Rip ‘n Tip tubes.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now