US packaged food group Kellogg said it will raise the retail price of its popular snack and cracker brands as of 30 December this year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Consumers buying Keebler cookies and crackers and snack brands such as the NutriGrain cereal bars will have to pay 3-4% more for the privilege, a spokeswoman revealed.


Last week rival food group Kraft Foods admitted it would raise the price of most of its Nabisco cookies and crackers by some 3%. Higher ingredient prices have been cited as the motivation for the hikes by both groups. Prices for commodities such as wheat, cocoa, corn and soyoil have risen sharply, with drought conditions in the Midwest exacerbating wheat price rises, commented Dow Jones.


Kellogg also has to contend with higher employee benefit costs, the spokeswoman added. She stated that the group would not, at this time, be raising the price of its cereal brands.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact