Branded food giant Kraft Foods’ CornNuts snack is to become the official snack nut of theme park company Six Flags, after the two companies signed an alliance yesterday [Thursday].
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As part of the agreement, CornNuts and Six Flags will sponsor a nationwide contest with the adventure vacation trip prize. Extensive point-of-sale materials will support the contest along with an Internet presence.
CornNuts will also receive premium advertising positioning in Six Flags park guides; in-park support and promotions through the Six Flags exclusive television network; and park sampling of CornNuts throughout the spring, summer and autumn.
Additional promotional elements include ride sponsorship in 15 Six Flags parks in the US with ride signage leveraging the CornNuts character and new packaging.
“The Six Flags partnership is a creative alliance that will provide an excellent promotional platform for the CornNuts brand,” said Jill Manchester, category business director, snacks, Kraft Foods North America.
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