Kraft Foods reassured consumers yesterday [Tuesday] that it has stepped up food safety controls in response to fears over bio-terrorist attacks.
Since the terrorist attacks of 11 September, the largest food company in the US has seen a small slowdown in its foodservice division, which supplies restaurants, canteens and airlines, and that has been fuelled by increasing concern that terrorists would focus on contaminating the country’s food supply. Trends in the remainder of Kraft’s businesses remained stable however, and the company has revealed that it had actually benefited as consumers began stockpiling food at home. To encourage this trend, Kraft has offered “multiple purchase” promotions.
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Speaking as the company unveiled Q3 net results, co-CEO Betsy Holden stressed that Kraft’s safety measures were already “very strong”, but added that the company is working closely with regulators to ensure they remained so.
