US food giant Kraft has said its Nabisco snacks division is introducing a line of healthier snacks aimed at children.

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The KidSense Fun Packs are three new varieties of existing Nabisco products – Teddy Grahams Cubs (Cinnamon), Kraft Cheese Nips Sport Crisps and Smilin’ Ritz Bits – reformulated to address some of parents’ concerns about fat, sugar and artificial ingredients.


The new products meet Kraft’s own Sensible Snacking/Sensible Solution nutrition criteria for better-for-you cookies and crackers.


A serving of each variety contains no artificial flavours or sweeteners, no trans fatty acids, three grams of total fat (with low to no saturated fat) and 100 calories. Each KidSense Fun Packs package also includes fitness tips that encourage kids to keep active.

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