US grocery retailer Kroger has announced that it has entered into a multi-year agreement with InStore Broadcasting Network (IBN) to provide a television network for customers in more than 2,500 Kroger-owned stores across the country.
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The satellite-delivered network uses plasma and LCD screens located in key locations throughout the store to deliver information about new products, services, cooking tips and special promotions. Kroger community service and relevant entertainment segments are also highlighted.
“We are very pleased that IBN, our current in-store radio network provider, worked with us to develop this new communication product that will enhance our customers’ shopping experiences,” said Evan Anthony, Kroger’s corporate vice president of marketing and advertising. “We can now coordinate the messages brought to our customers through both in-store radio and television.”
Installation of the network will take place over the next 18 months. It is projected that more than 68 million shoppers will be exposed to in-store media every week.
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