Lifeway Foods has said it has begun distribution of kefir to a limited test market of up to 17 Chicago-land Wal-Mart stores.
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Lifeway is the leading US supplier of kefir, a cultured milk-based dairy product that contains ten types of probiotics.
“While we do not expect nationwide distribution at Wal-Mart stores in the near future, we are thrilled that we can continue to expand and penetrate the Chicagoland with our award winning kefir in new mainstream outlets,” said Julie Smolyansky, Lifeway Foods’ president.
“We hope this limited store distribution is successful to a point where we can then move to supply a larger number of Wal-Mart stores nationwide,” she added.
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