Kefir company Lifeway Foods has reached agreement with Target Corporation to provide four flavours of LowFat Kefir; strawberry, banana strawberry, raspberry, and cherry in select Target stores.
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“We’re thrilled that Target will expand the availability of Lifeway’s award-winning LowFat Kefir to even more customers,” said Julie Smolyansky, Lifeway Foods’ president.
The first shipment of Kefir took place this week, the company said. This coincides perfectly with Lifeway’s new national print campaign. LowFat Kefir ads are featured in the May issue of “Health Magazine” and June issue of “Vegetarian Times” with more placements to come through the end of the year and in 2006. Lifeway Kefir was also mentioned in Newsweek on May 16 as a probiotic food that is catching on.
Kefir is a milk-based beverage that contains ten types of “friendly,” active probiotic cultures.
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