Wichita, Kansas-based Lone Star Steakhouse & Saloon restaurant chain and Coca-Cola Fountain have announced a multi-year strategic beverage supply and marketing partnership.
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T.D. O’Connell, senior VP, operations, Lone Star, commented: “We are pleased to partner with the Coca-Cola Company because it reflects our commitment to quality products and our strategy to invigorate our beverage categories.
“Coca-Cola has demonstrated both a commitment and capability to grow our beverage business.”
Tom A. Moore, president, Coca-Cola Fountain division, added: “As Lone Star’s beverage partner, we are excited about the opportunity to put our marketing ideas into action and deliver value to their restaurants.”
Under the terms of the six-year agreement, Coca-Cola Fountain will be the exclusive soft drink beverage supplier for Lone Star’s more than 250 locations.
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