New World Coffee-Manhattan Bagel, Inc. (Nasdaq: NWCI) today announced the opening of a Manhattan Bagel franchised shop in Newark, NJ. Franchised by the not-for-profit United Community Corporation, the store is Manhattan Bagel’s first location in Newark and 52nd in New Jersey.
The store is located in a 2,750-square-foot former Burger King building at 972 Broad St., adjacent to the Peter Rodino Federal Building.
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Newark-based United Community Corporation is a community self-help organization established in 1964 as part of President Johnson’s “Great Society” program. The group previously owned and operated a family-style restaurant in Newark and has hosted restaurant training programs.
Manhattan Bagel’s Newark location, which incorporates certain graphic elements of the chain’s newest design, offers seating for 100 on two dining levels. In addition to more than 20 varieties of fresh bagels baked throughout the day, the store features an extensive selection of luncheon sandwiches on a choice of a bagel, wrap or roll; a comprehensive catering program; and a fresh-brewed selection of Manhattan Bagel’s proprietary premium coffees.
“This venture is about more than raising funds for community work,” said Floyd Melvin, CEO of United Community Corporation. “This is a training tool for the unemployed, a way to let men and women become self-sufficient.”
“We are pleased to team with an organization like United Community Corporation to launch Manhattan Bagel’s first Newark location,” said New World Coffee-Manhattan Bagel president and COO William C. Rianhard. “We anticipate exploring similar innovative opportunities with other worthy organizations in selected areas throughout the country, in addition to our traditional franchise activities.”
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By GlobalDataUnited Community Corporation is a 70-employee organization that co-sponsors and works closely with other community groups and has trained thousands of low-income men and women. In addition to foodservice training, the organization provides instruction in such skills as auto body and mechanical repair, and computer operation and programming.
New World Coffee-Manhattan Bagel, Inc. currently franchises, licenses or owns stores under its four brands in 26 states and Washington, D.C. The Company is vertically integrated in bagel dough manufacturing, and coffee roasting, with plants in New Jersey, California and Connecticut.
