Carlos M. Gutierrez, chairman and CEO of Kellogg Co, came away with a massive financial bonus of US$1.3m in 2001, representing 144% of his basic salary of US$887,500.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


This is up considerably from Gutierrez’ 2000 bonus of US$127,500, 15.8% of a basic salary of US$806,300.


The Battle Creek-based cereals giant yesterday [Tuesday] filed its annual shareholders proxy with the Securities and Exchange Commission (SEC). It showed that Gutierrez also gained long-term compensation in the form of stock options valued at about US$6.2m, US$382,500 in restricted stock and US$10,880 in other compensation.


The company recently revealed that 2001 earnings per share significantly exceeded expectations, as record cash flow increased 32% on 2000 figures. Sales were up with increased advertising and the effects of the acquisition of US cookie maker Keebler Foods last March


Kellogg’s vice chairman, Sam Reed, meanwhile received a salary of US$607,500, a bonus of US$970,000 and 667,000 stock options valued at more than US$4.9m. He is also due to receive almost US$4.3m a year after the Keebler acquisition.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact