Mars subsidiary Masterfoods has been awarded a US patent for its method of preparing puffed cereal cakes. The invention is intended to broaden the range of ingredients that can be incorporated into rice cakes, as currently most edible materials, such as vitamins or chocolate, are degraded by the high temperatures necessary to form them. As a result, rice cakes generally only contain rice and salt, with flavourings added to the surface after forming. Masterfoods claims this has resulted in limited consumer acceptance of rice cakes.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Protected under US patent number 6,248,379, the abstract reads:


The invention provides a process for the preparation of puffed cereal cakes, preferably rice cakes, comprising the steps of: providing a cereal grain, preferably a milled parboiled rice, wherein the cereal grain is impregnated with a non-mineral food ingredient such as a sugar; introducing the grain into a mould; and puffing the cereal in the mould under pressure to form a shaped impregnated cereal cake. The cereal grains impregnated with organic food ingredients can be used to make puffed cereal cakes having improved taste, texture and nutritional properties.


The first claim (of 61) is for:


A process for the preparation of a puffed cereal cake comprising the steps of:

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

· providing a cereal grain impregnated with at least one organic food ingredient;


· introducing said grain into a mould; and


· puffing said cereal grain in said mould under pressure to form a shaped flavoured cereal cake.


To see full details of the patent, please click here.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact