US fastfood giant McDonald’s has reported record second-quarter systemwide sales, and said it expects earnings per share for the period to rise 27%.


The company said systemwide sales for McDonald’s restaurants, which include sales at McDonald’s restaurants, including those operated by the company, franchisees and affiliates, increased 11.6% for the second quarter compared to a year earlier. In constant currencies, the increase was 8.6%.


Global comparable sales rose 7.8% for the second quarter, while comparable sales were up 9.2% for the quarter and Europe’s comparable sales rose 4.4%.


The company said second quarter earnings per share are expected to be about $0.47, up 27% from the second quarter of 2003.


“Record sales tell us that our Plan to Win continues to deliver results. This steady business momentum is what we planned to achieve when we launched our revitalisation initiatives in early 2003,” said CEO Charlie Bell.

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“However, we still are not satisfied. We will remain intensely focused on further building brand relevance with our customers around the world through operational excellence and leadership marketing,” he added.

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