US fastfood giant McDonald’s has announced that it has agreed a global partnership with R&B group Destiny’s Child as part of the company’s “I’m lovin’ it” marketing campaign.
McDonald’s said the multi-Grammy award-winning pop trio will play an “integral role” in the worldwide brand campaign, helping the burger chain to connect with its customers.
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The partnership will include McDonald’s sponsorship of the group’s new worldwide tour “Destiny Fulfilled and lovin’ it”, which begins in spring 2005 and includes stops in the United Kingdom, France, Germany, Spain, Japan, Australia and Brazil, as well as throughout the US and Canada next summer.
Destiny’s Child, who replace pop singer Justin Timberlake as the face of the McDonald’s marketing campaign, will also be featured in new commercials and special restaurant merchandising at the chain’s outlets around the world.
