US fastfood giant McDonald’s has said it will feature characters from the forthcoming film “The Incredibles” in its children’s Happy Meals.
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The new Disney/Pixar film, from the makers of Finding Nemo and Toy Story, makes its US big screen debut on 5 November. The Happy Meal promotion will run from 5 November to 2 December.
Kathy Pyle, director of kids and family marketing at McDonald’s, said previous tie-ins with Disney/Pixar films, such as Finding Nemo, Monsters Inc and Toy Story 2, were some of its most popular Happy Meal promotions of all time.
