US fastfood giant McDonald’s has said it expects to roll out its Go Active! Happy Meals for adults across the US later this year.
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The adult Happy Meals, which have been tested at around 200 McDonald’s outlets in Indiana, are aimed at those consumers who want a lighter meal than the traditional burger and fries, reported Reuters.
The Happy Meal includes an entrée-sized salad, a bottle of water or medium soft drink, a fitness guide from celebrity trainer Bob Green and a pedometer.
“All the research says I should be able to go to McDonald’s and have choices,” Larry Light, McDonald’s global chief marketing officer, told Reuters in an interview. “We will have choices of the best-selling ideas.”
According to a company spokesman, the Go Active! Happy Meal is to be launched throughout the US mid-way through the year.
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By GlobalData
