US fastfood giant McDonald’s has announced today that total systemwide sales for its McDonald’s outlets increased 11.1% in September and 10.8% for the third quarter to 30 September.
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In constant currencies, this increase was 6.0% and 6.5% for the month and quarter, respectively, the company said. Comparable sales for brand McDonald’s increased 3.7% for the month and 3.9% for the third quarter in constant currencies.
“I am pleased with the momentum we are building. Our US business is ahead of the pace we set for ourselves at the beginning of the year. Nevertheless, we still have much to do to achieve enduring, profitable growth around the world. Our revitalisation plan is focused on reasserting McDonald’s operational and marketing leadership, becoming more relevant to customers and managing our business for financial strength,” said Jim Cantalupo, McDonald’s chairman and chief executive officer.
“Driven by combined initiatives addressing food, operations and value, our US business delivered another strong performance with comparable sales up 10.0% in September and 9.5% for the quarter. In Europe, where comparable sales were down 0.9% for the month and 0.1% for the quarter, we are working to energise our business through enhanced menu variety, improved service, branded affordability and stronger marketing,” he said.
Systemwide sales represents sales at all McDonald’s restaurants, including those operated by the company, franchisees and affiliates. Comparable sales represent sales at all systemwide restaurants in operation at least thirteen months.
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