This month saw the timely launch of a brand of “designer eggs” in supermarkets and retailers across seven Mid Western states. Omega Eggs are not of the chocolate variety however; they are rich in Omega-3 fatty acids, and heralded by many market experts as the best new functional product for consumers who don’t mind spending a little extra cash.
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Also found in fatty fish, Omega 3 is proved to have a healthy impact on the heart and the designer egg producers are hoping that the new brands will restore the rather impaired reputation of eggs, which are often associated with salmonella and diseases caused by high cholesterol.
The eggs are produced through feeding hens on a expensive diet that contains flaxseed, sea algae, or canola oil. This fortifies the eggs with between 100 and 350 mg of Omega-3. While the US Food and Drug Administration has not made a specific dietary recommendation however, nutritional bodies in the UK and Canada have suggested a minimum daily intake of 1,000 mg.
The American Heart Association does encourage consumers to eat fish high in Omega-3 regularly and do not advise using the eggs as a dietary substitute. However, “if you’re going to eat eggs, especially if you’ve got heart disease, it’s better to eat these [ones],” according to Professor William Harris from the University of Missouri-Kansas City medical school.
Still, designer eggs account for less than 5% of the eggs consumed across the US. Those who eat them say they are slightly richer than normal eggs, and can taste fishy if kept for too long.
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By GlobalData
