Bestfoods’ has introduced new Mueller’s Essentials, an on-trend line of fortified pasta that was developed in response to consumers’ desire for healthier, yet convenient foods. Mueller’s Essentials fortified pasta provides an excellent source (20% of the Recommended Daily Allowance) of three important nutrients: calcium, fiber, and folic acid, and is certified by the American Heart Association’s Food Certification Program as a heart-healthy food.
This “positive pasta” is sure to please the most discerning palate, because it allows consumers to raise the nutritional value of their favorite recipes and sauces, without sacrificing taste, and requires no additional steps or effort.
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“Health trends are shifting from food avoidance to food enrichment. Consumers are now looking for foods fortified with vitamins, minerals, and herbs to either make them healthier or address a particular nutritional concern,” said Mike Lebo, senior brand manager, Bestfoods. “We created Essentials to meet today’s health-conscious and fast-paced lifestyle. Consumers continue to seek products that offer a quick and easy way for the whole family to eat healthier.”
The nutrients found in Mueller’s Essentials pasta are not only what consumers are seeking, but what they need to achieve a balanced diet and overall wellness. As a saturated fat and cholesterol-free food, Essentials pasta has the same great taste and quality consumers expect from the Mueller’s brand – but with the added benefits of:
Available in four varieties — Elbows, Penne Rigate, Sea Shells, and Twists — Mueller’s Essentials pasta products are now on retail shelves in Florida and the Atlanta market with a suggested retail price of 99c. For recipe ideas and more information, check out http://www.bestfoods.com.
ABOUT BESTFOODS: Bestfoods, formerly CPC International Inc., is among the largest U.S. food companies, with sales of $8.6 billion in 1999. Best known among Bestfoods’ U.S. products are: Hellmann’s and Best Foods mayonnaise and dressings; Mazola corn oil and margarine; Skippy peanut butter; Knorr soups, sauces, and bouillons; Entenmann’s sweet baked products; Thomas’ English muffins; Arnold, Brownberry, Freihofer’s, and Oroweat breads; Boboli pizza crusts; Mueller’s pasta; and Karo syrup. Bestfoods’ global Knorr brand comprises one of the world’s most extensive lines of products. Bestfoods is the nation’s most international food company, with operations in more than 60 countries and products marketed in 110 countries. For more information about Bestfoods, visit the company’s website on the Internet at: http://www.bestfoods.com.
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