Clif Bar Inc. is now the top-selling energy bar manufacturer in natural food stores, with the two best-selling brands and four best-selling flavors, according to the latest industry report.
Of the approximately 100 companies that sell energy bars in natural food stores, Clif Bar Inc. ranked No. 1 in sales for the six-month period ended June 2000, up from the No. 2 spot for the same period a year earlier.
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During the first half of 2000, Clif Bar Inc. accounted for more than 30 percent of the energy bars sold in natural food stores, according to the most recent report from SPINS Inc. of San Francisco, the leading provider of market data on the natural products category. The 30 percent market share is 10 percent higher than the nearest competitor, SPINS reported.
Clif Bar Inc.’s climb into the top spot in natural foods has been propelled by the sterling sales growth of its great-tasting Clif Bar®, the all-natural energy bar providing nutrition for sustained energy, and LUNA(TM), the company’s indulgently delicious, whole nutrition bar for women.
LUNA — just introduced in May 1999 — has already become the No.1 energy bar brand with a 17 percent market share, the SPINS report found. The four original LUNA flavors — LemonZest(TM), Chocolate Pecan Pie, Nutz Over Chocolate(TM) and Toasted Nuts ‘N Cranberry (formerly Trail Mix) — rank as the four best-selling energy bars of the more than 700 types sold in natural food stores nationwide.
Clif Bar is the No. 2 brand in the natural category, with a 13 percent market share, according to SPINS. Clif Bar sales grew a solid 17 percent for the six-month period ended June 2000, and Clif Bars accounted for seven of the Top 25 best-selling energy bar flavors.
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By GlobalData“Our company was founded on the principle that nutritious, energizing food made with natural ingredients can also taste great,” said Gary Erickson, Clif Bar Inc. co-founder and CEO. “By making us No. 1 in natural food stores, consumers seem to be saying that we’re achieving our goal.”
Based in Berkeley, Calif., Clif Bar is a leading maker of great-tasting, all-natural energy and nutrition foods. The company’s products include the Clif Bar®, LUNA(TM) and Clif SHOT(TM), the natural energy gel(TM) for endurance activities. Clif Bar Inc. is dedicated to operating a socially responsible business by partnering with numerous charities and non-profit organizations.
