Dutch food and nutrition group Royal Numico has announced that it is selling its Rexall Sundown vitamins unit to NBTY for US$250m in cash.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Numico CEO Jan Bennink said the sale of Rexall Sundown is part of the company’s strategy to focus on its babyfood and clinical nutrition businesses as well as its US food supplement business GNC. 


NBTY, which earlier this year acquired Numico’s UK Health Diet Group for €15.6m (US$18.3m), is a US manufacturer and distributor of nutritional supplements, and also operates the Holland & Barrett chain in the UK and Ireland.


Rexall Sundown employs 290 people and generated €454m in sales in 2002. The intended sale will be inclusive of Rexall Sundown’s production facilities, warehouses and brands. The transaction is subject to customary regulatory approvals and is expected to be finalised in the third quarter of 2003.


It still remains to be seen whether Numico will sell off GNC. In November Bennink said the unit would be sold off if it failed to perform profitably within 18 months. Last week the company tested the water for a possible sale by inviting informal bids from potential buyers in order to see what price GNC might fetch.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact