WorldJuiceTrade.com, the online marketplace for the bulk juice industry has said that it has had to “suspend indefinitely the implementation of its business model”. The announcement is no surprise coming as it does after the site’s sister operation, WorldWineTrade.com, announced similar measures last week.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Market oversupply and the current downturn in the economy were blamed for the problems facing the company.


In a statement the company said WorldWineTrade.com intended to continue operations with a reduced workforce, but that it was simultaneously seeking a buyer and exploring the creation of an industry coalition to support the forum.


WorldJuiceTrade, meanwhile, was also seeking a buyer or an industry coalition.


“We are working hard to find a way for WorldJuiceTrade.com to continue to provide service and information to the industry,” co-founder Mike MacDougal said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now