Battle Creek, Mich.-based Kellogg Co has announced that Paul J. Lustig has been appointed president and CEO of Keebler Snacks Division and senior VP, Kellogg Company, effective immediately.
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Prior to coming to Kellogg, Lustig served in various general management and corporate strategy development positions at Sara Lee Corp, including President and CEO of its largest business unit, Global Apparel. Lustig also was president and CEO of Sara Lee Bakery in the US and worldwide, where he generated significant top- and bottom- line growth.
“As our Snacks division moves from an acquire-and-integrate strategy to one of sustainable, organic growth, we will benefit greatly from Paul’s industry experience and leadership skills,” said Carlos M. Gutierrez, Kellogg’s chairman and CEO.
Lustig will succeed David Vermylen, who is leaving the company, and A.D. David Mackay, president of Kellogg USA, added: “We expect this transition to be seamless. David Vermylen has worked closely with the management team to develop his succession plan, so that he could leave Keebler in good hands and pursue his entrepreneurial interests.”
Gutierrez agreed: “When we acquired Keebler, a priority was retaining David Vermylen to oversee the transfer of Kellogg snacks to DSD. We had signed David on for a three-year period to allow enough time for completing the integration. However, the integration proceeded faster, and more smoothly, than we could have anticipated.”
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