Specialty coffee roaster Peet’s Coffee & Tea has entered into an agreement with Safeway Inc., one of the largest food retailers in the US, to provide its products to approximately 1,200 grocery locations nationwide.
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Peet’s expects to begin distribution to these locations in spring 2002, and the company’s president and CEO Chris Mottern, commented: “We are extremely pleased to enter into this distribution agreement
“We believe that Safeway shares our commitment to delivering high-quality products and customer service, and we believe that an increasing number of consumers are interested in higher quality coffee. We are pleased to be working with Safeway to introduce more consumers to the Peet’s brand.”
A variety of Peet’s specialty coffees in 12-ounce packages will be available at selected stores owned by Safeway, including those in Northern California, Seattle, Portland, Denver, Phoenix and the Baltimore/Washington DC markets; Vons and Pavilions locations in Southern California; Dominick’s supermarkets in Illinois; Genuardi’s Family Markets in Pennsylvania, Delaware and New Jersey; Randall’s Food Markets and Tom Thumb operations in Texas; and Carrs Quality Centers in Alaska.
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By GlobalData
