US food and consumer goods giant Procter & Gamble is reportedly considering the sale of its snack business, which includes the Pringles crisps brand.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
P&G is looking to sell the snacks business, as well as the company’s Folgers coffee brand, in order to finance a bid for German consumer goods firm Beiersdorf, owner of the Nivea brand, reported the Sunday Times.
The Pringles brand has annual sales of over US$1.5bn, while Folgers has sales of around $1.1bn, and both brands are among the company’s top 13 brands.
P&G chairman Alan Lafley has been quietly sounding out buyers for the snacks business, the paper said.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
