US consumer goods giant Procter & Gamble is to print trivia questions and answers on its Pringles crisps using ink made of food colouring.
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As part of a Pringles marketing campaign aimed at children, the first batch of the printed crisps, expected to be available next month, will carry jokes and facts, reported the Associated Press. Then in August the crisps will display trivia questions from Hasbro’s Trivial Pursuit Junior quiz game. Each crisp in a Pringles container will carry a different message or question, to keep consumers interested.
“We think kids are going to love it,” Jamie Egasti, Procter & Gamble’s vice president for North American snacks, told AP. “It’s a great way to add fun to the lunch.”
