US snack manufacturer Poore Brothers has announced that it has signed a licensing agreement with Panda Restaurant Group for the development, manufacture and sale of snack food products under the Panda Express brand name.
 
“We’re very excited about the licensing partnership with Panda Restaurant Group. We share a common enthusiasm for the rapidly growing Asian food market. Panda Express is recognised as the nation’s leader in Chinese quick service restaurants and as an innovator of fresh, new Chinese taste sensations. We believe we can develop a variety of salted snack products with unique flavour profiles and textures which leverage the popular recipes used in Panda Express restaurants,” said Thomas Freeze, Poore Brothers’ president and CEO.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Poore Brothers plans to develop product prototypes in conjunction with Panda, and thereafter conduct concept, product and consumer tests on a variety of snack food products. Currently, Poore Brothers plans to commence market testing some of these products under the Panda Express brand name during the first half of 2006.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now