US snack manufacturer Poore Brothers has announced that it has signed a licensing agreement with Panda Restaurant Group for the development, manufacture and sale of snack food products under the Panda Express brand name.
“We’re very excited about the licensing partnership with Panda Restaurant Group. We share a common enthusiasm for the rapidly growing Asian food market. Panda Express is recognised as the nation’s leader in Chinese quick service restaurants and as an innovator of fresh, new Chinese taste sensations. We believe we can develop a variety of salted snack products with unique flavour profiles and textures which leverage the popular recipes used in Panda Express restaurants,” said Thomas Freeze, Poore Brothers’ president and CEO.
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Poore Brothers plans to develop product prototypes in conjunction with Panda, and thereafter conduct concept, product and consumer tests on a variety of snack food products. Currently, Poore Brothers plans to commence market testing some of these products under the Panda Express brand name during the first half of 2006.
