Investment decisions in the food sector have traditionally been based on assessments of a company’s tangible assets. This information is no longer adequate as knowledge-based assets increasingly influence the growth and profitability of firms in this sector.

“Companies are being challenged by investors to revise the business and make it profitable”, according to Brian Hayward, CEO of United Grain Growers. “Each solution is going to be a tailor-made suit. It will require the transformation of capital into new technology and the creation of products, services and processes that are embedded with knowledge-based value” he told registrants at the Year 2000 Moving the Markets conference. The design and analysis of these solutions poses new challenges for corporate and institutional investors as they develop new strategies for making decisions that will more effectively capture unprecedented opportunities for growth. “Optimized capital structure will be an important part of this transition as companies move towards higher, more stable growth”, says Hayward.

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Moving the Markets 2001 will provide a forum for the further analysis of food sector firms and development of strategies. Participants who meet at the Royal York Hotel in Toronto on Thursday, November 8, 2001 will include corporate executives, capital providers and analysts as well as representatives of the business media, academia and government. The conference will also provide a venue for the involvement of new entrants who will play a significant role in the sector’s transition as, in Hayward’s words, “Each company’s unique value proposition will be created and modified by relationships as the industry shifts over time.”


To date, Moving the Markets Year 2001 sponsors and contributors include McCain Foods, Scotia Capital, Sepp’s Gourmet Foods, United Grain Growers, Canadian Business Magazine, the Canadian Institute of Food Science and Technology, Farm Credit Corporation, Blake, Cassels and Graydon, the British Columbia Ministry of Agriculture, Food and Fisheries, Agriculture and Agri-Food Canada and just-food.com. Moving the Markets is administered by the Corporate Growth Forum (CGF). For more information about the CGF, please e-mail cgf@corporategrowthforum.ca or refer to www.corporategrowthforum.ca.


For more information about Moving the Markets 2001, please telephone (613)-290-2887 or e-mail info@movingthemarkets.org. Year 2001 conference details will be updated on www.MovingtheMarkets.org as available.

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